18 Nov A Great Coach Changes Your Business: Here’s How to Find One

Thinking about hiring a business coach can feel a little like standing in front of a wall of choices at the store – you know you need something, but everything starts blending together. And because everyone online seems to be a “coach” now, the noise makes it even harder to figure out who can actually help you grow… and who’s just posting motivational quotes on Instagram.

So let’s cut through the noise.

Finding the right coach isn’t about picking the most charismatic personality or the one who promises overnight results. It starts with something far more important: getting clear on what you actually want.

Before you ever reach out to a coach, pause and ask yourself: What am I trying to fix? What am I trying to build? And what needs to change for my life and business to feel better?

Maybe it’s more profit. Maybe it’s more time freedom. Maybe your team needs structure, or your systems need tightening, or you’re ready to grow as a leader. You don’t need perfect answers – but knowing your top few priorities helps you choose a coach who actually specializes in what matters most to you.

Once you know what you want, the next step is finding someone with real, proven experience. Not all coaches bring the same background. Some have built companies from the ground up. Some hold respected certifications. Some use established frameworks. And the best ones? They bring all three.

You’re not hiring a cheerleader. You’re hiring someone who can teach, challenge, guide, and support you through real-world growth – the kind you can measure.

This is why it’s essential to ask about their process. A great coach doesn’t improvise your future. They use structure. They use tools. They use systems that work across industries and business sizes. So don’t be afraid to ask:

How do you measure progress? How do you help me set goals? What does accountability look like? How often do we meet? Do you offer strategic planning sessions or annual planning days?

For example, inside The Business Acceleration Team, clients meet regularly via Zoom, plus come together every quarter for GrowthCLUB – a full-day strategic planning and learning experience designed to build consistency, clarity, and momentum.

Because growth doesn’t happen in random bursts. It happens when you plug into a rhythm that forces you to think like a CEO instead of just a doer.

But even with the strongest systems, one thing matters more than anything else: fit. Coaching is a relationship. You’re going to spend a lot of time talking about your goals, your challenges, and the decisions that shape your business and your life. You need someone who “gets” you.

Someone who challenges you without steamrolling you. Someone who tells you the truth, even when it’s uncomfortable. Chemistry is real – and it absolutely affects your results.

And here’s the part most business owners overlook: coaching shouldn’t be all theory, and it shouldn’t be all hype. Real coaching blends education, strategy, systems, accountability, support, and results.

If a coach only provides information, you’re in a training class. If they only motivate you, you’re listening to a pep talk. It’s the fusion that changes you.

So as you explore your options, look for a track record that actually means something. You don’t need a coach who’s built your exact business.

You need a coach who has helped other owners reach the outcomes you’re aiming for – more profit, stronger teams, better systems, and a life that’s not built around constant stress and chaos. If you see that pattern consistently, you may have found the right one.

At the end of the day, finding a business coach comes down to a simple framework:

– Get clear on what you want.

– Look for proven experience.

– Understand their process.

– Check the fit.

– Make sure they can teach you, guide you, and hold you accountable.

If you’re reading this and thinking, “I think I’m ready for this – I just don’t know what the next step is,” then let’s talk. No pressure. No sales pitch. Just a real conversation to see whether coaching is the right move for you – and whether we’re the right coach for each other.

Your business can grow. Your life can get easier. You don’t have to figure it out alone.